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    chanel05's Avatar
    chanel05 Posts: 3, Reputation: 1
    New Member
     
    #1

    Dec 13, 2006, 09:59 AM
    What is the budget for a advertising campaign
    What is the budget for a advertising campaign
    ScottGem's Avatar
    ScottGem Posts: 64,966, Reputation: 6056
    Computer Expert and Renaissance Man
     
    #2

    Dec 13, 2006, 11:17 AM
    Depends on how much you need to spend
    Curlyben's Avatar
    Curlyben Posts: 18,514, Reputation: 1860
    BossMan
     
    #3

    Dec 13, 2006, 11:19 AM
    Also depends on what you are advertising ;)
    questiontoknowledge's Avatar
    questiontoknowledge Posts: 13, Reputation: 1
    New Member
     
    #4

    Dec 15, 2006, 10:37 AM
    You can make several approaches to budgeting a campaign:

    Percentage of sales/profit method
    Can be done after at least a year in business

    Historical method
    Good if you have been in business more than five years

    Objective/task method
    A much more analytical approach based on sales goals

    Competitive parity method
    Matching the campaign waged by your competitors

    All you can afford method
    Usually done at the start up of a business

    There is no easy answer to this as you can spend as little or as much as you want. The most important thing is get the most you can out of a realistic budget . Sometimes you can even advertise for free, for instance putting the name of your business in this post. If you are serious about putting together a plan though, I'd like to help.
    Fr_Chuck's Avatar
    Fr_Chuck Posts: 81,301, Reputation: 7692
    Expert
     
    #5

    Dec 15, 2006, 11:39 AM
    Well I understand the person who ran for Gov of New York spend somewhere around 400,000.

    I think the company I work for spends a few hundred thousand dollars a month.

    My wife on her music school spends maybe a few hundred dollars a month.

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