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    curious_mind's Avatar
    curious_mind Posts: 3, Reputation: 1
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    #1

    Sep 8, 2009, 11:02 AM
    The necessity to integrate Sales and Marketing.
    Hello everyone, greetings.
    Well, much information is available ditinguishing Sales and Marketing. Everyone who is acquainted with Marketing would know the Sales is a part of Marketing. There're numerous definitions available of both the concepts. I'm specifically looking for the answer of this question " How is Sales Management a part of Marketing? " & I'd be grateful if I could get this answered.

    Thanking you in anticipation,
    Abhi, 23/m/India.
    Mortalsfool's Avatar
    Mortalsfool Posts: 23, Reputation: 2
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    #2

    Sep 8, 2009, 12:13 PM

    Marketing is the 'plan' to be used. Sales Management insures that the best methods of presentation [as outlined in the Marketing Plan], and the salesmenlike attitudes of those representing the products is applied. Without precise understanding of how to 'sell' the product, 'the plans' can't be effectual. The Marketing Plan sits on a desk; the Sales Management deals with those responsible for marketing the product.
    curious_mind's Avatar
    curious_mind Posts: 3, Reputation: 1
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    #3

    Sep 8, 2009, 11:43 PM

    Thank you for the succinct and brilliant answer.
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