Focus on your achievements in your past jobs specifically the ones related to the business of the company you're presently aplying for. Put emphasis on the strength of your performance where you think it could greatly contribute to the success of the company.
Remember, the employer is very much interested on how effective you can be and whether you can be an asset to the company. Of course, you can also mention your personal integrity, sincerity and so on. You should know yourself so well, I'm sure everything will go easily.
Don't forget to build rapport with the interviewer, that's very important too.
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