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The fewer competitors you have, the less eloquent the letter has to be, but I think it is a good idea to associate the increase with additional services and/or positive changes to the service that benefit the customer. Also, be sure your customer service staff is trained and prepared to deal with upset customers in a positive manner. It's all in how you spin it...
"Dear [Valued Customer]: [ABC Trash] appreciates your business and hopes that you are satisfied with the service we provide. I am writing today to inform you that it has become necessary to increase our rates so that we may continue to provide the same excellent service [and additional service changes] you expect from [ABC Trash]. The $[X] rate increase will go into effect on [date] and be reflected in your next billing statement. If you have any questions, please call [phone number]. Thank you again for choosing [ABC Trash] for your disposal needs. At your service, [ABC Trash Owner]" |
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