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Thanks for responding Stringer.

Oops. I meant "your" business, not "you're"

What's your product or service, your niche and what problems does your business solve; but more importantly, tell us something that describes that intangible quality that makes your business unique,...

unspeaken21 said it very well. Both are important, and if your product/service can be sold to both you definitely don't want to exclude either group. This is probably not the answer you're looking...

Not yet, but hopefully within a month. Why do you ask?