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http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm

Want to know how effective your marketing is? Mark Hughes suggests that
You ask your customers two questions.

How...

Found this in Monday's issue of USA Today:

In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny
Halfway, Ore. to temporarily change its name to Half.com for a fee. He...

What!!

I am so pissed off with these damn marketers renaming every
Damn building around. My daughters middle school is now
'in discussions' with Frito Lay about calling the school
Frito Lay...