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I saw one going for $15000 on eBay the other day, though no bids. Someone posted a question, laughing at the guy, and saying "I wish you luck!" His response.. "It's Christmas time."
So much for...

Bragging rights, pure and simple. Be the first one on the block to have one. Own something not everyone can afford. Once it becomes affordable to the masses, some of the lustre wears off for many....