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    scholare's Avatar
    scholare Posts: 1, Reputation: 1
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    #1

    Jan 21, 2010, 03:35 AM
    What is holitisc marketing? How could it can drawn under for research work ?
    I am trying to do a reach in Holistic marketing ,but it contain four models ,but I am little bit mantle to get start it ?
    tickle's Avatar
    tickle Posts: 23,801, Reputation: 2674
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    #2

    Jan 21, 2010, 05:18 AM

    The correct terminology is 'four concepts' not four models. Basically similar to holistic medicine which focuses on the four concepts of a human being, i.e. psychological, social, religious and physical and treating them all together instead of just one issue.

    Holistic marketing is believing that everything matters. Relationship with a client, integration marketing, internal marketing, and social marketing. It is marketing the whole not just a part.

    There is more reading material for your research in Google, just enter holistic marketing to study.

    Tick

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