You start with honesty and don't worry about your reputation. Just say you are not happy, and you have decided to end it, then follow through, not being a nice guy friend, but by leaving her alone no matter what. This allows it to sink in and be accepted and adjusted to. No Contact includes her family and friends also.
Breakups can be traumatic, emotional, and somebody gets hurt, so don't make it worse by calling and sending mixed signals of friendship because there can be no friendship until complete healing has taken place and that may take many years my friend so don't fool yourself, or her and think false hope will be a good thing.
Honesty, firmly and gently delivered is the first step. The longer you wait the worse it will be, especially if she doesn't see it coming.
Good luck to you both.
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