For nearly 20 years Custom Coatings has provided painting and galvanizing
services for manufacturers in its region. Manufacturers of various metal products have
relied on the quality and quick turnaround time provided by Custom Coatings and its 20
skilled employees. During the last year, as a result of a sharp upturn in the economy, the
company’s sales have increased by 30% relative to the previous year. The company has not
been able to increase its capacity fast enough, so Custom Coatings has had to turn work
away because it cannot keep up with customer requests.
Top management is considering the purchase of a sophisticated robotic painting booth. The
booth would represent a considerable move in the direction of automation versus manual
labor. If Custom Coatings purchases the booth, it would most likely lay off 15 of its skilled
painters. To analyze the decision, the company compiled production information from the
most recent year and then prepared a parallel compilation assuming that the company
would purchase the new equipment and lay off the workers. Those data are shown below.
As you can see, the company projects that during the last year it would have been far more
profitable if it had used the automated approach.

Current Approach Automated Approach
Sales $2,000,000 $2,000,000
Variable costs 1,200,000 400,000
Contribution margin 800,000 1,600,000
Fixed costs 200,000 600,000
Net income $ 600,000 $1,000,000


QUESTION: . Compute the break-even point in sales dollars under each approach. Discuss the
implications of your findings.

What do YOU think ?
While we're happy to HELP we won't do all the work for you.
Show us what you have done and where you are having problems..

Thank you!

I got $40,000 for current approach

FC/(1-VC/S)

(1-1,200,000/2,000,000)

2,000,000/0.4

= $5,000,000 BEP

and automated approach = $750,000

Thank you! I did the formula of Fixed costs / (1- variable cost/sales)

I got $5,000,000 for current approach

FC/(1-VC/S)

(1-1,200,000/2,000,000)

2,000,000/0.4

= $5,000,000 BEP

and automated approach = $750,000