View Profile: adeena

Basic Information

About adeena

• Location Maryland, USA
• Experience I'm an aerospace engineer by practice, physicist and astronomer by education, entrepreneur by force of will, occasional freelance writer and a published author.
  
  After spending nearly a decade in aerospace engineering, I quit to live the entrepreneurial dream and open The Pot & Bead, a contemporary Paint Your Own Pottery studio. Just after opening the doors to the store, I realized that there was a lot more to know about running a retail business than what they tell you in the books on how to start the business.
  
  Since one of my other dreams was to write more than the occasional freelance article, I started writing down all the stories about The Pot & Bead as they were happening. It turned into my first book "Cute Little Store: between the entrepreneurial dream and business reality". Just recently, I published "Cute Little Store 2: what ever happened to that cute little store?" that includes things like the full text of my original business plan and all my sales and expenses numbers for the 5+ years I was in business.
  
  I love to read and write about a variety of topics and genres including genealogy and science fiction. Lately, I'm spending a lot of time answering others questions about their own business startups and hope I can do more through askmehelpdesk.