The addition rule is A + B - Intersection. It's to get the union. On a chart like this, the cross between a row and a column is an intersection because that's where someone is both. (e.g. 387 are a man AND a non-drinker. Intersection.)
Remember that OR means that it's something in either of the categories. So for the first one, if it's a woman, she might be a heavy drinker, but doesn't have to be, because it's an OR. It can also be a man who is a heavy drinker, because that's also an OR. The person can be either of the two.
So you look at how many total women you have, then the total of heavy drinkers you have. If you simply add these together, you are going to duplicate the 34, so you subtract one out. Hence, A + B - Intersection.
(Remember that only tells you how many are a woman or heavy drinker. A probability is that divided by the total.)
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