What are the characteristic or factor until consumer consume lipton product?

What is the marketing strategies use by Lipton on target market segments?

What do YOU think ?
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What is the characteristic or factor affect customer consume lipton products?
It can related with personal, culture, psycological and social factor. Any body have specific idea that related with the factor that I mention above?

As Ben said, you have to try yourself first.

I think the healthy, busy lifestyle, personality factor affect the consumer drink lipton tea.

The strategies must base on the each segment of Lipton. I have state that Lipton segment its market base on people who intend live in health, busy lifestyle and taste of customer. The strategies must have differentiated of each segment. So I have choose three strategies to differentiate the product for each segment.

The lipton use health strategies to market their products besides innovative to creative new lipton products. Besides the unique packaging for lipton pot bag has ease a group of people enjoy the tea.

Are you located in the U.S.

I'm not from U.S. however you still can give me some idea,I really appreciate it.

Thanks.

First it depends on who they are marketing to.

In the US, Lipton makes 100's of items and all are marketed differently, the tea, or the soup, or the butter many all have different marketing plans.

Here in China for example, they are in the Tea industry very big, they are the largest seller of tea in bags. For them it is speed, and how easy it is to use the bag, not to have loose tea to deal with.