Don't overlook the obvious... web bots scour the sites... people click on those links to your site... if people keep doing it you move up on the page.
What you submittied for your website and how it is worded also is key.. You can get page one without ANY backlinks... and those can be counter productive (back links, because they screw the sites you put them on so they HIGHLY frown upon it).
Its not ONE simple thing.. but multiple things... you can tune, wait a month and see if you go up or down.. tune some more wait another month and see...
I along with a business partner managed to get page one rank on a website using NO backlinks.. paying no placement fees.. based purely on content in about 3 months time from first going live.
Its also possible, your competitor actually has a better website. You can't let pride prevent you from seeing what they might be doing better.
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