Sandra Douglas can be described as an entrepreneur because she set up a privately owned beauty therapy business. It offers a wide range of beauty products and treatments for people who have skin problems or who just want to pamper themselves. She started trading eight years ago after completing a college course in beauty therapy. She operates from small leased premises in an upmarket suburb of Edinburgh.
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At first only she and one other trainee therapist were working in the saloon but her business has flourished and now, apart from herself, she employs three full time therapists, one part time therapist and three trainee therapists.

Her current premises are now proving too small to cope with her increasing client base and staff members.


The present situation

Sandra’s business has achieved a very good local reputation for high quality customer care and the professional expertise of her staff. This has mainly been through word of mouth and has contributed to the increasing size of her client base, even though clients find difficulty parking close to her salon.

Sandra undertakes to train three students each year. These students gain a national qualification at the end of their training, but they are not guaranteed a job with Sandra. However, two of her full time therapists completed their training with her.

Currently all client records are kept on a data card, which is then indexed alphabetically in a small box file. These cards store details of the treatments and therapies taken as well as the name of the therapist who normally deals with the client.
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It even includes details of how the clients prefer their tea or coffee. This is to ensure the clients have a quality experience when they visit the salon. However, because of the increasing client base, files have been mixed up and there has been an increase in the number of clients who have complained about the outcome of their treatments.

A further problem for Sandra is the new Entertainment Licence just introduced by the government. This affects organisations offering the use of sun beds. They must each pay a fee of £800, regardless of the size of the organisation or the number of sun beds they have. It is also essential that they offer showering facilities to their clients. Sandra does not have the space to install showers in her current premises.


The future…

Sandra has analysed her current position and has decided to lease larger premises nearby that have just recently been vacated by a bank. It has a few parking spaces included. This would involve a huge capital outlay for all the alterations needed to meet the current health and safety regulations, including the addition of showering facilities. However she could custom design it to suit her requirements.




Coursework Questions:

Considering the changes that are planned by Sandra, prepare a report which describes in detail the key actions that should be taken by each of the following functions to ensure that the business will be successful:
· Operations
· Marketing
· IT
· Human Resource
· Accounting/Finance

Sandra Douglas can be described as an entrepreneur because she set up a privately owned beauty therapy business. It offers a wide range of beauty products and treatments for people who have skin problems or who just want to pamper themselves. She started trading eight years ago after completing a college course in beauty therapy. She operates from small leased premises in an upmarket suburb of Edinburgh.
[IMG]file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image002.gif[/IMG]
At first only she and one other trainee therapist were working in the saloon but her business has flourished and now, apart from herself, she employs three full time therapists, one part time therapist and three trainee therapists.

Her current premises are now proving too small to cope with her increasing client base and staff members.


The present situation

Sandra’s business has achieved a very good local reputation for high quality customer care and the professional expertise of her staff. This has mainly been through word of mouth and has contributed to the increasing size of her client base, even though clients find difficulty parking close to her salon.

Sandra undertakes to train three students each year. These students gain a national qualification at the end of their training, but they are not guaranteed a job with Sandra. However, two of her full time therapists completed their training with her.

Currently all client records are kept on a data card, which is then indexed alphabetically in a small box file. These cards store details of the treatments and therapies taken as well as the name of the therapist who normally deals with the client.
[IMG]file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image004.gif[/IMG]
It even includes details of how the clients prefer their tea or coffee. This is to ensure the clients have a quality experience when they visit the salon. However, because of the increasing client base, files have been mixed up and there has been an increase in the number of clients who have complained about the outcome of their treatments.

A further problem for Sandra is the new Entertainment Licence just introduced by the government. This affects organisations offering the use of sun beds. They must each pay a fee of £800, regardless of the size of the organisation or the number of sun beds they have. It is also essential that they offer showering facilities to their clients. Sandra does not have the space to install showers in her current premises.


The future…

Sandra has analysed her current position and has decided to lease larger premises nearby that have just recently been vacated by a bank. It has a few parking spaces included. This would involve a huge capital outlay for all the alterations needed to meet the current health and safety regulations, including the addition of showering facilities. However she could custom design it to suit her requirements.




Coursework Questions:

Considering the changes that are planned by Sandra, prepare a report which describes in detail the key actions that should be taken by each of the following functions to ensure that the business will be successful:
· Operations
· Marketing
· IT
· Human Resource
· Accounting/Finance