So I am here asking for help. I am naturally an Ash Blonde/Dark Blonde.
I went several years without dying my hair. RecentlyI decided to go back to red (which I loved)
I went gradual as to not go too dark too quick. I was hoping to get a more fiery red like Lindy Booth (http://img0.liveinternet.ru/images/attach/b/2/24/805/24805220_LindyBoothVIPScreeningOfCryWolfSep2005110 .jpg) (I am also the same skin tone - pale with pink undertones) So I thought the color would be great. However I didn't choose correctly. I went with a 7R with more natural hues so it came out more like a light auburn on this model. (http://www.style-hair-magazine.com/image-files/largeredhaircolor2.jpg)

I don't dislike the color. It is still very beautiful. My hair is in good shape and is close to shoulder length. I am in no rush but would like to get my hair to that Fiery Red I wished for.
Mind you I am on a very tight budget due to cutbacks and also need to keep myself looking professional for future interviews.
I am trying to do this on my own dime. Anyway, just curious if I could use Purell and help lighten the dark hue and then perhaps I can go up one level on my color? Will that work?

If fading the color and then trying to deposit new color won't work what do you sugesst that I can do at home?

I know that redepositing the red color over time will keep darkening the hue. What suggestions do you have to keep that bright red?

Thanks for any help!

Using Purell, or something else to fade the color, won't lighten anything. It'll simply take out the dye. The hair may get redder, but it'll be a muddy red and will probably go more toward brown/auburn. If the pictures are accurate, the underlying hair shaft is simply too dark. You need to lighten more if you wish to get the color of the Lindy Booth picture. You could try a stronger developer.

Vibrant red is a difficult color to keep since fading is particularly difficult with reds. I'm not actually sure why this is so.