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    HertfordRobins's Avatar
    HertfordRobins Posts: 1, Reputation: 1
    New Member
    		  
    #1

    Jul 10, 2008, 05:32 AM
    How do I present direct mail costs in the P&L
    A presentation question.
    Where would the costs of a direct mail campaign be shown in the P&L - as a direct cost (before the gross profit line) or with the other general marketing costs as an overhead.

    Or doesn't it matter a jot and it's up to me?

    Thanks for your help
    pdarrow's Avatar
    pdarrow Posts: 4, Reputation: 1
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    #2

    Jul 10, 2008, 07:14 PM
    I would say it's a cost of doing business.
    morgaine300's Avatar
    morgaine300 Posts: 6,561, Reputation: 276
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    #3

    Jul 10, 2008, 09:18 PM
    Yeah, pretty much most costs are costs of "doing business."

    It's not direct and it's not a cost of sales. I'd put it under advertising cause that's what it is. If you want to call it marketing, fine.
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