Honey I just got mine done last week. They rip through your ear with a hollow needle in 2 parts of your ear. It hurts really bad. Then they rip through it again to put the earring in, which also hurts really bad. I have my tongue, eyebrow and nipple pierced, and the Industrial would have brought me to tears if I wasn't so shocked that it actually hurt, since I have a very high tolerance for pain.