[nichell jones]

I am applying for a job in WHSmith and they are asking for what my job aspirations are, not sure what that means?

[smoothy]

It means what are your long term plans with the company? Where do you want to be in 5, 5 or 15 years? Certainly its not doing the same thing you got hired to do in that same position. Meaning what do you hope to advance to in a number of years.

[joypulv]

It's OK to lie a little - saying something like 'I prefer a job I can be loyal to, and work my way up in, while learning more on the job and by taking online courses in related fields.' Use your own words.