(I have never seen that compound, but I'll try)
If I understand your question well...
You will notice that the middle N atom has four bonds, hence it is very unstable.
(I'll talk about outermost electrons only to simplify things)
This nitrogen has initially 5 electrons, then bonding doubly with the adjacent N atoms, it now has got 9 electrons, too much for it to hold and the right N atom has 7 electrons total. The molecule therefore donates that extra electron from the middle N atom to the right N atom, so that both have an octet of electrons (stability). It's some sort of de-localisation I guess. Since the middle N lost an electron, it becomes +ve and the riht electron becomes -ve as it has received an electron.
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