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    mez1000's Avatar
    mez1000 Posts: 3, Reputation: 1
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    #1

    Jul 9, 2009, 11:12 AM
    Sales calls to close ratio
    Hi, I am working on a cash flow forcast for a new venture and was wondering on average what percentage of calls made per day can be converted into sales?

    On average there will be around 30 or so sales calls made per day.

    The products and services offered are of high demand, are high quality and is being offered at much lower prices than that of competitors!

    There will be sufficient advertising and marketing in place to also help build the brand.

    Lets assume that the sales team will also be good enough to sale, then what would be the maths in working out the calls to sales ratio please?

    Many thanks
    DrJ's Avatar
    DrJ Posts: 1,328, Reputation: 339
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    #2

    Jul 9, 2009, 11:15 AM

    Are you cold calling? Using third-party leads? Incentivised leads? Opt-in leads?
    mez1000's Avatar
    mez1000 Posts: 3, Reputation: 1
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    #3

    Jul 9, 2009, 01:26 PM

    Will be cold calling. Thanks
    DrJ's Avatar
    DrJ Posts: 1,328, Reputation: 339
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    #4

    Jul 9, 2009, 01:40 PM

    Well, there is no way to really give you an accurate ratio because each business is different.

    When we did cold calls, we would strive for a 10:1 contact/appointment ratio. And about 3 appointments to close. So that's a 30:1 call to close ratio. However, we didn't always meet that mark.

    On the other hand, our opt-in leads would close at about an 8:1 ratio.
    mez1000's Avatar
    mez1000 Posts: 3, Reputation: 1
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    #5

    Jul 10, 2009, 01:45 AM

    Thank you DrJizzle. All the best
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