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    riya007's Avatar
    riya007 Posts: 1, Reputation: 1
    New Member
    		  
    #1

    Mar 28, 2009, 09:24 PM
    Brand integrity
    What is brand integrity? Quote an example for this
    Clough's Avatar
    Clough Posts: 26,677, Reputation: 1649
    Uber Member
    		  
    #2

    Mar 28, 2009, 09:44 PM

    Hi, riya007!

    To me, brand integrity means that everything that a person has said about their product or service should "ring true" and, in the end, be the same as what was advertised or promised to a customer.

    Why are you asking the question, please?

    Thanks!
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