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    minimax1's Avatar
    minimax1 Posts: 1, Reputation: 1
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    #1

    Dec 12, 2008, 09:36 PM
    Industry Verticals and Business Verticals
    What do we understand as Industry Verticals and Business Verticals?
    CliffARobinson's Avatar
    CliffARobinson Posts: 1,416, Reputation: 101
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    #2

    Mar 16, 2012, 12:34 PM
    The term "verticals" in business refers to a vertical market. Basically, a vertical market is one where businesses and marketers cater to the needs of a specific group of people within an industry. This concept is in contrast to a horizontal market, where the focus is diverted to a large amount of people regardless of industry.
    Source: Houston Chronicle Small Business Initiative

    The single defining characteristic of the participants in a vertical market is competition within a well-defined segment.
    Source: Wikipedia
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