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Auto and home insurance direct mail response rates
We would like information on actual or projected response rates for auto and home insurance direct mail solicitations for the past several years in the States.
We are trying to factually identify direct mail response rate trends for the auto insurance industry, and map where our client stands versus the competition. Research that identifies mail volume and response rates for major players is most useful. We want to stick to auto and home insurance, as life and other products are so different. However, we are interested in both affinity and non-affinity data within the auto and home realm. |
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We would like information on actual or projected response rates for auto and home insurance direct mail solicitations for the past several years in the States. We are trying to factually identify direct mail response rate trends for the auto insurance industry, and map where our client stands...
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