[hunjher]

Once I get them on the phone what should I say?

[Clough]

Is this concerning cold-calling customers? Or, have you placed ads and the customers are calling you because of responding to ads or maybe a referral by someone else? It would be helpful to have a little more information as to what this is concerning in order to answer your question better. Thanks!

[hunjher]

A cold call

[Clough]

There are quite a few sites that are devoted to the subject of cold calling customers. Here are links to some of them.

Cold Calling : Sell : How To : Eric Wolfram's Writing

recruiter: "Does Cold Calling Work?"

What Not To Say When Cold Calling | Oxygen Internet Webs Design

And, the following quote is from the site A Career In Sales .com - How to Write an Effective Cold Calling Script

The Script Formula

Ask for the prospect by name.

Say hello. "Hi! Ms. Prospect" or "Hi Jane."

Identify yourself and your company. "My name is ______. My company is _____."

Say what you do (sound bite). Position yourself as the expert. Use phrases like "we specialize in..." or "our reputation is..." "we are known for..." You can also do some name dropping of credentials here.

Articulate benefits. Success stories are a terrific way to point out benefits.

Ask for what you want-an introductory meeting. "I would like to meet with you..." "I would like to introduce myself, my company, my product..." "I need 10 minutes of your time." "Is this Thursday good or would next Thursday be better?"

[Stringer]

There are quite a few sites that are devoted to the subject of cold calling customers. Here are links to some of them.

Cold Calling : Sell : How To : Eric Wolfram's Writing

recruiter: "Does Cold Calling Work?"

What Not To Say When Cold Calling | Oxygen Internet Webs Design

And, the following quote is from the site A Career In Sales .com - How to Write an Effective Cold Calling Script

Excellent response Clough,

I would only add that one should (if given the opportunity) to ask as many questions as possible. Yes, most sales people do this when interest is expressed by the prospect but remembering that they receive many calls of this nature we need to find if they are having problems presently that we can resolve with our service.

Some examples:

"Are happy with your present service?"

"Is there something that you expected from your service that you are presently not getting?"

"Knowing what you do now....would you re-hire your present service company?"

Questions that get your prospect thinking... and gets to the point... using your service.
Stringer