This may have been a TV movie, it was about toys in a store trying to get to either santa or the toy dept. I don't think it was a cartoon.

I wonder if this might be The Christmas Toy? An imdb.com reviewer says it was "a made-for-TV Christmas special that aired on ABC in December 1986, and centers around a playroom full of toys, including Rugby, a self-centered tiger, Apple, a sweet-natured curly-haired doll, Balthazar, an aged teddy-bear, and Mew, a catnip toy mouse, among others. The toys come alive when no one is around. On Christmas Eve, Rugby learns that he will be "replaced" by a new favorite toy, and is determined to get inside the box of the new toy. Rugby and Mew go on an adventure to the living room, where Rugby opens the box of Meteora, a She-Ra-esque doll that causes havoc."