Gary Pilnick ; the CEO of the Kellogg’s brand, in his best Marie Antoinette impression (let them eat flakes ),says that the unwashed peasants who can't afford a real dinner should just eat cereal .

Kellogg's CEO says Americans facing inflation should eat cereal for dinner. He got mixed reactions. - CBS News (https://www.cbsnews.com/news/kelloggs-ceo-eat-cereal-for-dinner-inflation-gary-pilnick-rising-food-groceries-cost-reactions/)

Enjoy Kellogg’s® Cereal for Dinner - YouTube (https://www.youtube.com/watch?v=U8Dw1bjRxY0)
(Note the 2 cereals in the ad are loaded with sugar)

His ham handed comments comes after the news that food prices are at a 30 year high.

Food cost compared to income is highest in 30 years, according to United States Labor Department - ABC7 San Francisco (abc7news.com) (https://abc7news.com/food-cost-income-consumer-groceries/14456391/#:~:text=It%27s%20been%2030%20years%20since%20the% 20cost%20of%20food%20ate,Bush%20was%20in%20office. )



“The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure,” he told CNBC.
“If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable.”


Backlash as Kellogg’s boss says poor families should consider ‘cereal for dinner’ (yahoo.com) (https://au.news.yahoo.com/backlash-kellogg-boss-says-poor-101446337.html)

He gave this advice to the poor during a CNBC interview that was done at the Boca Raton Resort where the worse rooms go for $600/night and up to $1500 /night for ocean view.

I have mixed feelings about that one. There are many places in the world where having a nice bowl of cereal for dinner would be considered a treat. We take all of our blessings for granted. Having even a relative guarantee that we will have something clean and safe to eat is a fairly modern development that would have been unheard of in most of the world even two or three hundred years ago. We give food stamps to people who then complain because they had to settle for buying burgers at Burger King. One could easily contend that eating cereal with milk and fruit at a meal other than breakfast is far removed from being a hardship.

But yeah, having the pres of Kellogg's passing out that kind of observation is a really bad look. And I really question this comment. "...the price of a bowl of cereal with milk and with fruit is less than a dollar." Really? Has he checked out the price of fruit lately? And the prices for Kellogg's products are really high as well. We always buy the Walmart store brand for cereals.

There are a few more expensive brands made of whole grains that are sugar free or low in sugar. Most are over processed and have added ingredients like artifical dyes or even worse preservatives like butylated hydroxyanisole (BHA) and (butylated hydroxytoluene) BHT; sodium metabisulphite Trisodium phosphate (TSP) . There is a loophole in the GRAS (generally regarded safe ) rules that permits some harmful ingredients into processed foods. Other ingredients found in many processed foods including cereals have partially hydrogenated oils

One of the processing methods that causes grains to puff up is called the extrusion process. It subjects normal grains to high heat and pressure that releases neurotoxins and robs the grains of beneficial nutrients and vitamins . That explains why cereals are often fortified artificially .

I understand the economic relationship about being able to choose healthy alternatives . It is however false advertising to make a claim that breakfast cereal is a healthy inexpensive alternative to a properly prepared dinner.

make a claim that breakfast cereal is a healthy inexpensive alternative to a properly prepared dinner.That's an interesting thought. The cereal "meal" would certainly be less expensive. I would not think it would be even close to being as healthy, but it is certainly a vast improvement over having nothing at all to eat, or of being forced to eat a bowl of rice or a slice of crude bread. I had students who would go home to a "parent" who was insufficiently interested or industrious to provide their children with anything more than the leftovers of leftovers. To that child, a large bowl of breakfast cereal and milk would have been a notable improvement.

Clueless Joe agrees . He at up corn pop at the pool