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View Full Version : The Last HoJo shuts it's doors


tomder55
Jun 9, 2022, 03:30 AM
Richard W. Sears understood customers’ needs because he understood and experienced their challenges, which is easy when you come from Stewartville, Minnesota, the population at the turn of the 20th century which was under 800. You are in touch with the customer when you are the customer. In short, he was able to put himself in their shoes.
Howard D. Johnson, a World War I veteran who inherited his father’s soda shop in Quincy, Massachusetts, knew people. Despite failing a lot more times than succeeding in his early days, he never stopped trying, innovating, and learning what his customers wanted.
The beginning of the end for both companies began as they kept getting sold and resold and sold again to venture capital groups the operators of which never once ate at a HoJo’s or bought Sears auto parts to fix their car or had their children circle what they wanted for Christmas in the Wish Book. When you share little in common with your customers, then how do you innovate to keep them and their children?



Vestiges of Americana fading before our eyes | Washington Examiner (https://www.washingtonexaminer.com/opinion/columnists/vestiges-of-americana-fading-before-our-eyes)


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