What benefits can consumer profiling provide to you as a consumer?
Do these benefits outweigh the loss of your privacy?
I am doing paper is called Strategic Management for Information Systems and I have this question and do not know how to answer it, particularly the second part of the question?

This should help you with some ideas
https://www.google.com/search?q=consumer+profiling+benefits&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=fflb