My lad pup is giving off a sent when he crys. Do you know why?

It would help to know why he is crying, what it smells like, and where on him?

He crys when we first get up in the morning, he crys for attention, which he gets a lot of. We can give him a bath and it seems like as soon as he crys, he gets that puppy odor right away.

Is it coming from his mouth, open when he cries?
I hope you aren't giving him frequent baths. Dogs need their natural oils on their skin, and a brushing is better most of the time. I hope you aren't using any scented soaps, and are rinsing him well.

Only gave him one bath. Odor appears to be coming from body. Our last lab (Jake 14 yrs. Old) passed away several years ago. We now purchased this lab for our grandchildren who lives with us. There mother, our daughter passed away a couple months ago. The lab puppy (Max) is a great joy for our grandchildren age 10 and 14

There is an old saying, "when you hear hoof-beats, think horses, not elephants". Meaning, think of the obvious first. I am going to assume that the pup is not able to get into anything external that may be causing this.
If such is the case, there are scent glands in the dog that excrete an foul, pungent smelling liquid or paste. These are the Anal glands, and many dogs, if frightened or emotionally upset, become tense enough that these glands are expressed. A LITTLE bit of this material goes a long way towards befouling a fairly large enclosed area. Next time this happens, take a damp tissue and wipe the dogs rectal area... this is where the glands are located, at the 4 and 8 o'clock position around the anus, between the sphincter muscles. If this helps eliminate the odor, you know where it comes from but not how to eliminate it.

It sounds like ,if you could stop his crying, the problem goes away? When you get up in the a.m. keep him busy moving, like going outside, etc. Don't stop to make over him right away. Maybe a little something to eat will get his mind redirected from you? What you are doing with all this is giving him attention, only it isn't "you" centered.

When a pup 'cries', it requires an abdominal press to push air through the vocal cords, to some extent. An abdominal press is the force applied when having a bowl movement. There may also be an anal stricture along with the press, to close off the rectum during the whimpering, since noise is the only thing the pup expects to leave his body. It is this tightening of the sphincter muscles of the anus that squeezes the glands, expressing them a bit.

For those of you that say "Not so, AG material is too hard to express!" I say that normal AG material is liquid in consistency and becomes hard to express when it gets pasty, usually with a little more age.