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View Full Version : Is this a new way to advertise?


HollySat
Sep 5, 2009, 08:48 AM
I was searching for a unique was to show links on my site, the idea being that if the people who cam to my site saw something new then they would be more inclined to click on them.

So, I decided to create tiny pictures that have on-hover pop-ups with links. I got the idea from a site called:

www.onepageoneworld.com (http://www.onepageoneworld.com)

Users have been coming here (site has slowly but surely got more paid ads), so I think that this has some traction to it.

Do you think it's a good idea to use this type of advertisting, would you and why?

Thanks!

hheath541
Sep 5, 2009, 09:05 AM
I just have to wonder how in the WORLD you are supposed to be able to find anything on that site. Wow. Just, wow. That is a lot of stuff.

shazamataz
Sep 5, 2009, 10:00 AM
I agree with hheath, that site is just WAY to hard to follow.

I clicked on quite a few pictures and I still don't understand what the site is about.

Clough
Sep 5, 2009, 03:11 PM
Hi, HollySat!

I think that it's a way to advertise, but I don't think that it's a new way to advertise. People have tried many ways of advertising on their sites over the years in order to attract people to their sites.

What's most important, is the actual words that you use on a site and to find a place to have a site, or ads, that the advertiser knows will get excellent exposure when people do searches for things using search engines.

I did a couple of Google searches for that particular site for which you provided a link.

The Whole World on a Single Page (http://www.onepageoneworld.com/#)

Google (http://www.google.com/search?hl=en&safe=off&q=%22One+Page+One+World%22&aq=f&oq=&aqi=)

The second search was a vanity search. Only then, did that site come up on the first page in the search using Google. Most people aren't going to be trying to find something by doing a vanity search.

Although using that many images is interesting, it doesn't appear to be effective.

If a person wants to attract a variety of different ages and types of people to their site, it's best to keep things simple so that the site is as user-friendly as possible and also to use words on the site in such a way so that the site will come up right away when people do searches.

Why are you wanting people to come to your site, please?

For what I advertise, I consistently come up in the first many pages when people do searches for who I am, what I do and where I'm located.

If you'd like some ideas in how your site can get better exposure when people do searches for things on the Internet, please let me know on this thread.

Thanks!

morgaine300
Sep 5, 2009, 06:25 PM
I'll agree with WOW. I gave up waiting for it to load...

Clough
Sep 5, 2009, 09:24 PM
It also took a long time for it to load up for me, morgaine300!

Thanks!

HollySat
Sep 6, 2009, 12:53 PM
Hm, I'm able to load it just fine, maybe your connection is slow? As for the purpose this site is using the small pictures for advertising.
I want to take the concept and just use one or two rows/columns on a site for advertising.
What do you think?

hheath541
Sep 6, 2009, 12:56 PM
I think they're too busy and will either be overlooked or avoided.

HollySat
Sep 6, 2009, 01:35 PM
I respectfully disagree, I think that a single row carefully placed on site would in fact generate curiosity. Since it's new it would not be overlooked. Now, perhaps the images could be a bit bigger but, I still think it has merit. I guess the only way to know for sure as with most things is to try it.

morgaine300
Sep 6, 2009, 03:28 PM
I think they're too busy also. You're welcome to respectfully disagree, but then why did you ask what we thought? If you think it has merit and want to try it, then try it.

HollySat
Sep 6, 2009, 03:46 PM
Because it's still good to garner some input if possible before you try an idea (read the art of war).
Haven't you ever asked for input and then went ahead anyway? I guess I should also ask do you think there is any way to improve the concept to adapt it for everyday use.

Clough
Sep 6, 2009, 09:52 PM
Hi again, HollySat!

In my opinion, unless words are added to the images or descriptions made of them that can readilly be found when people do searches for things, than using just images for advertising purposes isn't going to attract very many people to your site.

I did ask you the following question in post #4 above.


Why are you wanting people to come to your site, please?

I would appreciate an answer to that question...

Thanks!

HollySat
Sep 6, 2009, 10:02 PM
Clough, I think you should read posts a little more clearly before jumping to conclusions, this is not my site quote from original post:

"I got the idea from a site called: www.onepageoneworld.com"

My idea is not this site but, rather taking elements from it and using it on other sites. I am here to see whether the extrapolated idea has merit. In my humble opinion (you are certainly entitled to yours) this site (onepageoneworld) has merit simply for the fact that it is a unique site. People have been drawn to unique things on the net many times before purely because of this.

Thanks for your opinion!

Clough
Sep 6, 2009, 10:08 PM
So, what might draw people to that site, HollySat?

I'm only here to help, not to hinder...

Thanks!

HollySat
Sep 6, 2009, 10:34 PM
Have you seen a site like it before, that uses the same elements in the same way? Once again the look of the site is unique, so that is the answer to your query, one word: unique. Asking the same question won't give a different answer.

Further, using elements of the design would once again be unique, meaning you have never seen it before and therefore because of that it will draw a certain amount of attention.

There is your answer.

Thanks Clough!

Clough
Sep 6, 2009, 10:45 PM
Hi again, HollySat!

I've seen a lot of sites...

You can design a site any way that you like. But, whether people will come to it or be drawn to it will be a different matter.

Again, I would ask of you,
Why are you wanting people to come to your site, please?

Just because your site is unique, doesn't mean that you're going to draw the traffic that you would like to it.

If you're set on a way to design your site, then I would say "Go for it!" If you would like to know how to design it in such a way as to draw the most traffic to it, then, that's something that we might discuss here.

Thanks!

morgaine300
Sep 6, 2009, 10:55 PM
Haven't you ever asked for input and then went ahead anyways?

Yes, quite a bit. Usually when I'm a bit unsure of something... and quite often can still go ahead with the original plan. Sometimes hearing an opposite opinion makes me even more convicted in my own opinion.

You just told Clough that asking the same question was not helping. But you basically keep saying the same thing over and over. You sound already fairly convicted in your opinion, get other people's opinions - which you can ignore, that's fine - but then you repeat it and ask again. Sounds more like you're waiting for someone to agree with you than honestly wanting someone else's opinion.

You've ignored two people who said that page loaded slow, but it doesn't seem to matter as long as it loads fine for you. (Meaning you're ignoring what people are having problems with.)

Clough has told you at least three times now that it's words you need to get people to your site and doesn't think images are the way to do that well. But you keep saying it and asking again anyway.

I think a point that you're missing is that being unique might make some (I stress some) people like it and maybe make them return, it can't draw them to it if they haven't been there yet. You can't Google "unique" and get to your site because there's something unique there. Clough is trying to help you find a way to get people there to start with - what they find when they get there that makes them like it, maybe want to stay or return, is an entirely different thing. The only answer to why you want to draw people to your site is that it's unique. You just want people to see a unique site? OK - they've seen it and can leave now. Seems like there ought to be another reason.

Sounds like something you want to do. So just go for it.

HollySat
Sep 6, 2009, 10:58 PM
Well, I was asking for opinions and you certainly gave yours but there is no need to keep giving it.

You don't think that the idea of applying this type of advertising to sites in general would work - thanks for your opinion.

As for the idea of uniqueness, do you really think I would apply the idea and just let the site sit there? You are speaking of SEO and marketing tactics whereas I am speaking of site design. Two completely different things.

Furthermore you completely sidestepped the question I posed, have you seen a site like it before? A simple yes or no would suffice.


Thanks for your thoughts! ;)

Clough
Sep 6, 2009, 11:20 PM
Hi again, HollySat!

I've seen plenty of sites like the one to which you posted a link. Such a site is not unique.

Merely adding images to a site is not an effective way to advertise.

Thanks!

morgaine300
Sep 6, 2009, 11:23 PM
Well, I was asking for opinions and you certainly gave yours but there is no need to keep giving it.

YOU asked for opinions, so yes, you're getting them. You must have ignored the part where I said you keep asking - you keep asking so you're going to keep getting.


You don't think that the idea of applying this type of advertising to sites in general would work - thanks for your opinion.

That wasn't my opinion. It's was Clough's. I know nothing about advertising sites. But I trust his judgment on it.


As for the idea of uniqueness, do you really think I would apply the idea and just let the site sit there?

I did say there must be some other reason you want people to come there. However, you have yet to mention anything about what your future intentions for the site are. You keep asking about drawing people to the site - keeping them there is an entirely different matter. You haven't asked anything about keeping them there.



Furthermore you completely sidestepped the question I posed, have you seen a site like it before? A simple yes or no would suffice.

I didn't "sidestep" it. That usually implies intent and I wasn't intentionally sidestepping anything.

If I have, I probably left very, very quickly and didn't stay long enough to find out what it was, and therefore would never remember. You mentioned a "single row of carefully placed pictures" -- yeah, I've seen tons of sites with single rows of pictures. What exactly is unique about that? I've also seen tons of sites with a lot of pictures. I find nothing unique about that either. That particular site, with a sort of collage page of pictures, is probably more unique, yes. But if you're going to start changing it, it doesn't matter anymore.

Sorry if that wasn't a simple yes or no, but I couldn't answer that way.

HollySat
Sep 6, 2009, 11:34 PM
As for the idea of rows of small pictures with pop-ups and links (all three elements combine) the question still stands, have you seen it done before: yes or no

It also sounds as though both of you don't like the idea - now, any way to improve it? Or, if you like put it this way, what is the best way to try and reach a wide audience? This is really a second question.

Honestly I'd like to get opinions, especially since it seems you two have vast experience with SEO, marketing, design and are probably work at home millionaires - am I correct?

Clough
Sep 6, 2009, 11:40 PM
I appreciate you giving your input and Expert opinion, morgaine300! Thank you so much for your efforts and your support!

HollySat, do you want to get your website noticed or not when people do searches for things?

I can help you greatly with that!

Thanks

Clough
Sep 6, 2009, 11:50 PM
As for the idea of rows of small pictures with pop-ups and links (all three elements combine) the question still stands, have you seen it done before: yes or no

It also sounds as though both of you don't like the idea - now, any way to improve it? Or, if you like put it this way, what is the best way to try and reach a wide audience? This is really a second question.

Honestly I'd like to get opinions, especially since it seems you two have vast experience with SEO, marketing, design and are probably work at home millionaires - am I correct?

No, I'm not-a-work-at-home millionaire. But, I do know how to get excellent exposure on the Internet. Most of my business comes from what I've placed for free on the Internet.

But, I do reach the audience where I'm located extremely well and since you have such an attitude, I'm gone from this thread.

Good-bye...

morgaine300
Sep 7, 2009, 12:07 AM
[QUOTE=HollySat;1966356]As for the idea of rows of small pictures with pop-ups and links (all three elements combine) the question still stands, have you seen it done before: yes or no

I can't answer that yes or no. I've been to gazillions of different sites and it's not like I'm going to remember that kind of detail if I happen to have seen it somewhere. To insist on yes or no is unfair.

I've most definitely seen popups with links in there. I also hate them. I hate popups of all kinds. I'm trying to run my mouse over a page and these things keep popping up in my face and getting in my way. If you want to do that, then I suggest making them a true "hover" - that is, having to hold your mouse there intentionally for a couple of seconds if you want them, but so they don't keep popping up when people don't want them.

Now, popups in pictures? Couldn't say, but I wouldn't be surprised. I don't particularly like that type of thing, so I probably wouldn't stay a place like that very long... so my memory of such of thing wouldn't be very good.


It also sounds as though both of you don't like the idea - now, any way to improve it?

You've misunderstood a bit. First, I don't think Clough has in any way whatsoever implied that he does not "like" your idea. I think he just means he doesn't think it's a good route to advertise your site. And again, I put emphasis that I think advertising means drawing people to it to begin with. Coming back once they've been there is entirely different. You need to start distinguishing between those two ideas.

Most of my comments have also been addressed towards driving people to it to begin with, not keeping people interested in it. However -- I don't like tons and tons of pictures all on one page. For one, takes too long to load, and yes you do need to care about that if you want people to like your site. (You have to consider the practicalities of someone navigating the site.) A few pictures are OK. And as I said, I hate popups. But you haven't said much about what you're doing with your site, other than making it unique, so I can't possibly like or dislike anything other than what I've specifically mentioned.

I can say that I'm not sure uniqueness for the sake of uniqueness is necessarily a reason for people to want to return. Now, if it was totally bizarre and got the better of someone's curiosity so that they'd have to return, that'd be different. But simply being unique in and of itself - don't know about that.

What is your site to be about? What do you want people to see when they get there? Wanting them to like the uniqueness is one thing, but wanting them to be there for the sake of it seems a little odd. But you're talking about links - to what? You're obviously going somewhere with this other than the pictures.


Or, if you like put it this way, what is the best way to try and reach a wide audience? This is really a second question.

Reaching people to begin with either means driving them to your site to begin with ("advertising") and I think you need a better answer of what you want people to come there for other than uniqueness. (Like I said, you can't Google a concept, only specific things -- words.) Or by word of mouth, but this is a big world - that could take a while. Unless you're only interested in specific groups of people.


Honestly I'd like to get opinions, especially since it seems you two have vast experience with SEO, marketing, design and are probably work at home millionaires - am I correct?

Coincidentally, the majority of my income comes from working at home. Online. But it's still just normal old work making a modest living -- it's just that online stuff is becoming more popular. I have zero experience in marketing. I just have LOTS of experience in running around the internet, knowing what I do and don't like, talking to other people, listening to them complain about what they don't like, knowing how I find sites, etc. Yes, I have a business background, but not in marketing. I'm a consumer -- I can see it from that point of view. Sometimes that view is more important that some suit sitting around in a board room trying to pretend to know what consumers want. Clough also has a business background.

Not sure why you'd think we were millionaires. You must believe all those get rich quick schemes you see everywhere.

morgaine300
Sep 7, 2009, 12:12 AM
I am, by the way, disappearing for the moment. I need to be getting to bed soon and I need to go chill out with a game or TV or something.

Clough
Sep 7, 2009, 12:25 AM
You've made some very valid points, morgaine300!

For those, I thank you very much!

shazamataz
Sep 7, 2009, 02:18 AM
As for the idea of rows of small pictures with pop-ups and links (all three elements combine) the question still stands, have you seen it done before: yes or no

It also sounds as though both of you don't like the idea - now, any way to improve it? Or, if you like put it this way, what is the best way to try and reach a wide audience? This is really a second question.

Honestly I'd like to get opinions, especially since it seems you two have vast experience with SEO, marketing, design and are probably work at home millionaires - am I correct?

Several people have answered that question before... YES we have all seen that type of site before.

We can't really give you ideas on how to improve it without knowing what your site will be about...

What audience are you targeting?
Single mums?
Teenagers?
Men?
Children?

It would help to know your audience as the layout would change for each age bracket...

If it was for say, children, then big, bold pictures would be more appropriate.

If it was focused more at single mums, then a more text based site would be better with a few logos and graphic designs.

Honestly, as I said before, I would not be interested in looking at a site with an extremely heavy graphic content purely because I would give up on waiting for it to load.

Remember, not everyone has fast internet connections, my parents have dial up, it takes about 5 minutes just to load a regular page... that site you posted would probably make their cimputer crash!

Yes you do need a gimmick so that once people are on your page they want to stay there and have a look around, but it has to be SIMPLE and effective.

HollySat
Sep 7, 2009, 09:09 AM
My idea was that a few rows or strips of picture could be used on just about any type of site but, now that I think about it probably content based sites.
This would be another link trap that would be different from adsense, banners and the like.
To be specific I would limit the amount of pictures to say 30 or 40 pictures in a row/column so there would be no hit in performance to be downloaded.
As for Demographic I have read that it's more important to try and target a niche (just what I've read).
Any ideas on perhaps which niche would be best targeted? Photo sites, video sites, current events sites?
I think that I'm finally getting to the point of your inquiries.

Thanks!

Clough
Sep 7, 2009, 01:19 PM
What is your site about, HollySat?

Thanks!

HollySat
Sep 7, 2009, 01:44 PM
My idea for a site would be a content site for recipes, baking tips, exotic foods and the like.
With revenue generated through adsense, affiliates and using carefully placed rows or small pics on the edges of some articles.

I know it's been done but it can always be done better.

Clough
Sep 7, 2009, 01:52 PM
Okay, now we're getting somewhere...

What is your target audience or audiences, please?

Thanks!

HollySat
Sep 7, 2009, 02:25 PM
I guess that it would be anyone who like to cook and likes good food- which is just about everyone.
But since most cooking is still done by women, I guess it would be female between ages of 15 - 50.

Clough
Sep 7, 2009, 02:31 PM
Are you looking to attract people from and to a certain locale, or just in general, please?

Thanks!

morgaine300
Sep 7, 2009, 08:27 PM
To be specific I would limit the amount of pictures to say 30 or 40 pictures in a row/column so there would be no hit in performance to be downloaded.


You said like a few. You're talking 30 or 40 pictures in a row? That is a lot. How do you think there's going to be no hit in performance with that many pictures? You have a lot to learn. I absolutely would never want to deal with that many pictures on a page. I don't have dial-up, but more people still have it than a lot of people think. But I also don't have the fastest DSL in the world cause I can't afford that kind of service.

It's your personal site and you can do anything you want to it. When something's commercial, I expect a professional site and I expect it to have been tested with different browsers, resolutions, etc. and don't want it clogged up with silly flash and java crap, and I expect it to run smoothly. (Not that those expectations are necessarily met.) But for a personal site, you can do whatever you want. But since you're asking what people think, then I think it would do you good to start thinking outside of your own situation, like how fast your internet is. Perhaps you should get on another computer, going through a heavy firewall, with a lot of traffic, and see what you think of pages with lots of pictures. (Like... at a college.)


My idea for a site would be a content site for recipes, baking tips, exotic foods and the like.

This is from post #30. We've gone through THIRTY posts and are just now finding out what the site is going to be about, other than something unique with pictures. We tried to ask you this a million times. What was so difficult about answering with this?

And now that I know what it's about, I can have even more opinions, because it just so happens I hang around a site like that. In other words, I am part of your target audience.

I do not go to cooking sites because they have some unique presentation. I might go there if they have unique content, but that isn't the same thing. I would not go there if I had to deal with "only" 30 to 40 pictures loading. I am not convinced that people looking at cooking stuff like that are going to be interested in how unique the page looks - they're going to be interested in content. Well, unless it's just a social hang-out.

I have one place that I hang out at the most. If I go to another site, it will be because there is something special there that I'm having a hard time finding. For instance, I have gone out to Italian or Mexican sites because I've been interested in finding out what the authentic way to make some dish is. (I'm not picky about them being authentic - it's usually just curiosity.) I also might go somewhere else if I'm trying to find definitions of something, or unusual foods. The site I hang around does have a big encyclopedia type thing, but sometimes I want other information. I occasionally go specifically to wine sites.

Bottom line is that where I hang out has so many gazillions of recipes and so much other stuff that I mostly don't have a need to go elsewhere. In order to get me elsewhere, there would have to be something different about it --

-- but pictures wouldn't be it. I can find pictures of food anywhere, and if it's not of food, then I don't care. But then, despite that I do go to cooking sites, that still doesn't mean I'm your target audience. Maybe you want people who want to see all these pictures.

morgaine300
Sep 7, 2009, 08:28 PM
But since most cooking is still done by women, I guess it would be female between ages of 15 - 50.

That's another thing that makes you sound young. There are a LOT of women out there hanging out at places like that who are well over 50. We don't drop dead at that age.

Clough
Sep 7, 2009, 08:55 PM
Your points are well thought-out, well-intended and done in kindness in the searching for understanding here, morgaine300!

My suggestion would be to wait and see what HollySat has to say until proceeding further with suggestions.

Only through open dialogue can we truly know come to know the intentions and meaning of what someone is trying to accomplish by using this site.

Thanks!

shazamataz
Sep 7, 2009, 09:48 PM
I know we should wait for more information as Clough said but I just wanted to throw a suggestion out there...

Personally I think a more text based site with just a snazzy heading/logo for you front page would be your best option.

That way it will load fast and have all the required information right there.

On the fron page you could have sub headings such as:
Mexican
Italian
Australian
Greek
etc..

Then have drop down menu boxes for each ones (all text, no pictures) and have the categories in each country (eg: sweet recipes, savoury, recipes, bevereges etc.)

I remember when I was in high school my home economics teacher had each of us cook a dish from a particular country, a site like that would have been very handy to be able to sort through different cuisines rather than just going to a different cooking site for each country.

THEN once you have clicked on a particular category, lets say Australia -> Sweet food, you could have your list of images like you want to do for each different dish.

Just an idea on how to keep your idea with your images but still improve the layout of the site and make navigation easier.

NeedKarma
Sep 8, 2009, 08:54 AM
If your domain is tied to serving up ads then AdBlock or individual users will simply add it to their block list. Web advertising is a tough business, either you have it unobtrusive or have targeted to the site's content. Users won't put up with ads that slow the display of a page -they will leave the page or find a way to block the ads. Worse are overlay ads but that's not the case ehere I hope.

morgaine300
Sep 8, 2009, 01:14 PM
My suggestion would be to wait and see what HollySat has to say until proceeding further with suggestions.

?? She posted three more times before I answered again. So I addressed the additional information.