I remember seeing this strange movie (probably 90s) and it shows this kid who has to collect these letter tokens to spell out something like Motorotica. He finds the last token at this broken down gas station and I remember he was driving a red? Car. And there was a scene where these people put lipstick on him or something while in a barn?
Please help!
Thanks!

Motorama (1991) (http://www.imdb.com/title/tt0104922/combined)