Hello, first time post :)

Im doing a position paper for consumer psychology in which I need to compare peripheral cues in advertising and product realted informaiton in advertising and choose a "side" on which is more effective. Im really lost at the moment :( Eveytime I think I've found a good way to position it I realise how flawed it is. Not sure if this is the kind of thing to ask here but thought I'd try!

Thanks

...i need to compare peripheral cues in advertising and product realted informaiton in advertising and choose a "side" on which is more effective.

Here is a link to the definition and essence of both. I hope this helps you ! (http://books.google.nl/books?id=wmph8grxWpAC&pg=PA260&lpg=PA260&dq=Peripheral+vs+logical+cues&source=web&ots=jMv4gqVeGA&sig=IBkE1cV16RTDExoHBsYSphhdpYE&hl=en&sa=X&oi=book_result&resnum=3&ct=result#PPA261,M1)

:)