OK, so I have a very peculiar dilemma that I'm hoping you guys can help me with.
There is this guy in school that I used to really, really like, but I didn't know how to get to know him an get closer to him and stuff. But I was kind of friends with his best friend. So then we devised a deilish plan (lol): me and the guy I know would pretend to date each other. That would help me get closer to his friend (whom I really like) because I would spend more time with them, and he would see what a perfect girlfriend I am, and be jealous that I'm taken, etc. And then the other guy would also benefit because he'd be more popular for having a "girlfriend' and more girls would want to date him. We thought it was a prety cool plan and that everyone would win. (though I know it probably seems like the stupidest plan ever and I totally see that now) . Anyway, we've been doing this for a couple of months( just preteding to date, not kissing or anything, so it's not gross or whatever.)
But the problem is, the more time I spent with this guy pretending to date him, the more I found myself liking him, and now I'm really into him.
It's hard to tell what he's thinking: but he never actually said he likes me more than a friend or has other motifs in dating me other than becoming more popular, but sometimes I kind of feel he might like me back.
I'm at loss, cause I want a chance with him, but I don't want to mess up our friendship.
So what do I do: -tell him how I feel or
- keep going with the whole thing so I can at least get the other guy
Or - end the whole thing before it gets more messed up.

Your advice is very welcome and would really help. (as long as it's polite. LOL)
And sorry this is so long, but I wanted to explain it all. ( cause it's a complicated situation.)

Your plan obvesously back fired maybe you should date the guy you like the most

Well since your dumb plan didn't work, why are you to still playing this game HHMMMMMMMM! Take a chance, and see if he is on the same page as you.

I agree with the others. Tell him how you feel.

I was thinking that, but if I tell him and he doesn't feel the same way then I would loose him and the chance with the other guy! :( I don't know what to do!

Oh yeah, and I forgot to mention that the plan did work on the level that I got to know the guy I initially liked and feel I have a chance with him. The fact that I realized he's not the one I want anymore is not the plan's shortcoming!

I agree with everyone else, tell him how you feel. If you get the feeling that he might like you back, you're probably right. On the off chance that he doesn't, I'm guessing that the awkward period wouldn't last too terribly long.