My father-inlaw is 91 y/o he gave us a pabst blue ribbon zip top cooler it has a blue lid with pabst blue ribbon on the body front do you know how much it is worth my husband said it was one of the 1st PBR coolers (?) it has a small tear in the seam in the back .The inside of the cooler has hard plastic in it to hold ice.my husband said it is worth probably $250 dollars I say at the most $10.00 who's right

Here are some prices as well as the links to the sites with similar items to yours. What you find might help you to get a general price range.

$55.00 BREWERIANA, soft cooler, BUDWEISER 1960's collectible - (item 110133856927 end time Aug-29-07 22:39:09 PDT) (http://cgi.ebay.com/BREWERIANA-soft-cooler-BUDWEISER-1960s-collectible_W0QQitemZ110133856927QQcmdZViewItem)

$10.00 Collectible Budweiser Beer Cooler - (item 320145939621 end time Aug-13-07 17:26:56 PDT) (http://cgi.ebay.com/Collectible-Budweiser-Beer-Cooler_W0QQitemZ320145939621QQihZ011QQcategoryZ507 38QQcmdZViewItem)

$36.00, $25.00, $59.99, $15.00, eBay - beer cooler items on eBay.com (http://collectibles.search.ebay.com/beer-cooler_Coolers_W0QQsacatZ50732)

Breweriana/Bar/6495
This old Pabst Blue Ribbon beer picnic carrier has its original canvas carrying strap and is in nice condition.
Price $ 35 vintage antique old Pabst Blue Ribbon beer picnic carrier has its original canvas carrying strap (http://www.antiquemystique.com/pages/6495_jpg.htm)

Breweriana/Bar/6772
This 19" vintage Storz metal cooler states the slogan refreshing as the whole outdoors and is in nice original condition.
Price $ 65 antique old vintage Storz metal cooler states the slogan refreshing as the whole outdoors (http://www.antiquemystique.com/pages/6772_jpg.htm)