Hello.
I found an interesting website Paid Curiosity (http://www.paidcuriosity.com)
Looks like a collection of advertising presented as surprises, I never saw
this kind of advertising before! At the first impression looks like visitors
might check each box for its content, just from curiosity.
Purchasing a box might be a good value, especially if the site catches some
media attention ( like million dollar page or something )
What you think?:)

That idea has been done and is in the past, it isn't new any more. Web surfers don't have the attention span necessary to keep them on a page like that.

You are right NeedKarma, I found it boring, the color format of the page was poor. Who ever does that site needs a lot ( and I mean a lot of work on it)

I also as NK mentioned got bored long before I looked at a few.