An item originally sells for $14.99. It goes on sale for TWO for $20. I want to buy only one. Is the price $14.99 or $10?

Thanks.

The SINGLE price is 14.99.
MULTIPLES are TWO for $20.
So you pay 14.99 as you want a SINGLE.

$10.

It's a sales gimmick to make you think you have to buy two.

Same idea as saying "$1 each; $12 per dozen."

If they were to say "buy one, get a second one free," then you would have to buy both of them to get the sales price.

I always thought that was illegal in New York. If two is $20, then one should be $10. Right?

No it is not always that way, At some stores, yes it will be, in other stores it is not, you will have to ask the specific store.

I agree with AK, its just a sales gimmick. Not sure if its true in all states but in Illinois if you advertise 2 for $20 they MUST sell you 1 for $10.

It's all in the wording.

It depends on how they advertise the deal. If they just say:

"Two shirts for $20", then you can expect to get one for $10.

But, they can word it this way, which is what it sounds like from your post:

"Regular price $14.99. Two for $20".

That would mean that you pay $14.99/each if you choose to buy one, or 3, or more. The deal is only for 2.

I was thinking this was covered by state law but it truns out to be FTC started by Woodrow Wilson. Federal Trade Commission - Wikipedia, the free encyclopedia (http://en.wikipedia.org/wiki/Federal_Trade_Commission#Deception_practices) I just know from experience that when I see a sign at Jewel that says 3 cans of Coke for $1.50 I will only be paying $.50 if I get one can. try it.

I agree Ballengerb, but it really does depend on the wording they use. If they say 3 cans for $1.50, and there's no marked price for a single can, then yes, you should only be charged 50 cents if you only buy one can. But if they say 3 cans for $1.50, regular price $1.00/each, then they can charge you $1.00 if you only want one can.