untoyou
Apr 16, 2011, 10:06 AM
I have questions on the GM AvtoVaz Joint Venture case that I need answers to. Please help me as deadline is only a few hours away.
JudyKayTee
Apr 16, 2011, 10:39 AM
It might help if you posted the questions.
I have no idea what info you need.
untoyou
Apr 16, 2011, 02:09 PM
Ok. These are the questions in the case study:
1. How did the original JV agreement balance-out strategic needs versus financial needs for the two JV partners? Do you believe the JV partners were aligned in terms of the strategic interests?
2. Why do you think the kit-assembly approach was not more successful in Russia? It was a common automaker production/distribution strategy employed in much of the world’s emerging markets, but was not working in Russia.
3. All things considered, do you believe that the JV parties would consider the JV successful? Although it never exported and it never reached its production goal (at least to date), would the leadership teams of GM and AvtoVAZ consider what they gained sufficient to cover what it cost them?