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View Full Version : What is the budget for a advertising campaign


chanel05
Dec 13, 2006, 09:59 AM
What is the budget for a advertising campaign

ScottGem
Dec 13, 2006, 11:17 AM
Depends on how much you need to spend

Curlyben
Dec 13, 2006, 11:19 AM
Also depends on what you are advertising ;)

questiontoknowledge
Dec 15, 2006, 10:37 AM
You can make several approaches to budgeting a campaign:

Percentage of sales/profit method
Can be done after at least a year in business

Historical method
Good if you have been in business more than five years

Objective/task method
A much more analytical approach based on sales goals

Competitive parity method
Matching the campaign waged by your competitors

All you can afford method
Usually done at the start up of a business

There is no easy answer to this as you can spend as little or as much as you want. The most important thing is get the most you can out of a realistic budget . Sometimes you can even advertise for free, for instance putting the name of your business in this post. If you are serious about putting together a plan though, I'd like to help.

Fr_Chuck
Dec 15, 2006, 11:39 AM
Well I understand the person who ran for Gov of New York spend somewhere around 400,000.

I think the company I work for spends a few hundred thousand dollars a month.

My wife on her music school spends maybe a few hundred dollars a month.