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View Full Version : The necessity to integrate Sales and Marketing.


curious_mind
Sep 8, 2009, 11:02 AM
Hello everyone, greetings.
Well, much information is available ditinguishing Sales and Marketing. Everyone who is acquainted with Marketing would know the Sales is a part of Marketing. There're numerous definitions available of both the concepts. I'm specifically looking for the answer of this question " How is Sales Management a part of Marketing? " & I'd be grateful if I could get this answered.

Thanking you in anticipation,
Abhi, 23/m/India.

Mortalsfool
Sep 8, 2009, 12:13 PM
Marketing is the 'plan' to be used. Sales Management insures that the best methods of presentation [as outlined in the Marketing Plan], and the salesmenlike attitudes of those representing the products is applied. Without precise understanding of how to 'sell' the product, 'the plans' can't be effectual. The Marketing Plan sits on a desk; the Sales Management deals with those responsible for marketing the product.

curious_mind
Sep 8, 2009, 11:43 PM
Thank you for the succinct and brilliant answer.