Assume that you are the owner-driver of a truck, which transports vegetables overnight from the farmers in Florida to the markets in Atlanta. On the way back you haul whatever goods need transporting in the opposite direction. You have five employees in your office olcated in Atlanta clearly identify all the necessary functions that you'll have to carry out in order to ensure smooth delivery. Explain the most important planning, organizing, leading, and controlling functions that you apply in running your operation and list the corresponding activities. What is the most important customer benefit that you would like to focus on?