Log in

View Full Version : Customer segmentation


shafiee
May 6, 2009, 09:01 AM
Does anyone here have information about customer segmentation? According to what I learned, 4 methods are used in customer segmentation. One is Recency Frequency and Monetary Value (RFM), another is Demographic Selection. Yet another is Decile Analysis, and there is one more called Customer Life Time Value (LTV).

dawgsnkats
May 29, 2009, 09:25 PM
What do you need help with in particular? The listed methods are legitimate methods.

shafiee
May 30, 2009, 06:24 AM
what do you need help with in particular? the listed methods are legitimate methods.

I need more information about the methods.