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    thomrich5's Avatar
    thomrich5 Posts: 1, Reputation: 1
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    #1

    Sep 19, 2006, 09:47 AM
    Accounting for promotional expense
    I just opened a restaurant and gave away $4000 in sales the first day. I am not sure what journal entry to make. And should it be booked at cost or fair market value?

    My guess is that the debit entry would be Promotional expense ($) but I am not sure what the credit entry would be. Also, would this cost be in cost of goods sold?

    Thank you
    CaptainForest's Avatar
    CaptainForest Posts: 3,645, Reputation: 393
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    #2

    Sep 19, 2006, 03:24 PM
    Let's say you sold a hotdog for 4,000 that cost you 3,000

    Typically, the JE you would make would be:

    Dr. Cash 4,000
    Cr. Sales 4,000

    Dr. COGS 3,000
    Cr. Inventory 3,000

    However, by giving it away as a promotion, you have no incoming cash or sales.

    So, here is what you do:
    Dr. COGS 3,000
    Cr. Inventory 3,000

    Dr. Promotion Expense (or whatever you call the account) 3,000
    Cr. COGS 3,000

    So, you record the promotion at cost to you.

    By Dr. and Cr. COGS, you have effectively cancelled them out, so your net JE is:
    Dr. Promotion Expense 3,000
    Cr. Inventory 3,000

    Note: it is assuming that of the 4,000 in sales, the cost to you was 3,000.

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