People want information about latest trends, latest news, fashion, health and entertainment. You will have to do some keyword research to find out if your website theme matches with any of those topics. If things don't work out, I would suggest that you hire a search engine expert. I usually consult a group of writers at
http://www..freelancewritingdesk.com. They know the hot keywords and always write articles around these keywords. They also optimize my site for google.