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It could take a book to answer your question. However, you should have a business plan and done plenty of reading on the different aspects of starting a business, such as marketing, taxes, licenses,...

First, you should offer some of your services for a deep discounted price or even free in exchange for a testimonial. These testimonials should be used in all of your advertising:
Direct mail,...

I would suggest warm calling instead. First, you call to get the contact info for the person who makes the decision. You send them a letter explaining what you do and your special offers. After about...

First, you want to make sure your letter gets open. Don't make it junk mail. I prefer postcards, because at least they glance at your offer.

It must have a catchy headline and your strongest offer...

Good location is key. It must have good traffic, but you must also make sure the rent is affordable. I would suggest looking at several sites that you like and then depending on the terms choose one...