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I am looking for any information, tips and ideas on how to keep our small town thrift store afloat. Right now we are barely making it. I need to come up with some ways to increase revenue. All monies made go directly to suppor to our crisis center where I live. We have a constant steady flow of items donated, but not a whole lot of customers. PLEASE, ANYTHING!!!
Also try printing up some flyers and get them out and around your area, Since almost everyone has a computer and printer now I'm sure you can get some people to print up a bunch for you. Have specials on weekends like buy three shirts get one 1/2 off. Or have a spinning wheel with percent offs printed on it, let the customer spin the wheel and give them the discount that the wheel stops on. Or something to that effect. Go to your local Churches and see what they can do to help you advertise your store, since it is such a good cause! Alot of churches have newletters that advertise local businesses. On weekends offer free refreshements like from 12-3, or some designated time like cokes or coffee and cookies.
I have done all these ideas that you both have listed and MORE!!! Store hours: 10am-4pm, M-th, 1st F of month. Prices vary: .25 up to 10-20 dollars on larger items. Is there something I could do differently as far as "imagery" (store appealing to the customers eye) as to setting up the store??? Different hours?? Pricing??? We offer coupons and g. certificates all the time, plus Every Monday is coffee and cookies. I was hired to increase this little stores' revenue by 300%...During the summer when I started it made more in one month than it had in its entire year last year($87 yr. 2006) (Over $400 1st month 2007)..we run solely on the help of volunteers & 1 pd. store manager....I offer incentives, gift cards, bday gifts volunteer of the month etc....to keep, retain & recruit volunteers but I have had no such response...I leave flyers at grocery store...& around town. THANK YOU SO much CLOUGH & LOVELESSPA for your help.
Perhaps some wording that you use for advertising could change some in order for you to get noticed more? It would help to know what the words and sentences are that you use in your advertising on print media and on the Internet in order to advise you more. For instance, would you put a couple of links on here for ads that you have placed on the Internet? Thank you!
Have someone visit various churches in the area. They can give a presentation of the work done by the thrift store. Be sure to show how little if any money is spent for staff.
Have you ever thought of applying for a grant? Is your store a non-profit, as recognized by the IRS? Is it formally affiliated with the Crisis Center? Where is your Board of Directors on this? Or do you even have one?
Are you able to host a fundraiser and get matching funds from another entity, such as AID Association for Lutherans (an example) or another community group or foundation?
I'm just suggesting this as a working mother who still uses my neighborhood Thrift Store. Those are banker's hours. Those of us working 8 to 5 won't have a chance to visit your store. Why not have an early bird day, open at 7am or a happy hour, stay open to 5 or 6 once a week or every other week?
See if you an find a sponsor that will give away a used car. Then advertise it like crazy. They get a tax write off and lots of good PR and you can send out press releases to the newspapers, local radio and tv stations.
The store I use has senior days on Tuesdays, Military days on Wednesday and red tag day on Friday. They are very busy all day, year round.
First impressions
Is your store clean and well organized, do you need to paint to make it
more inviting. How's the bathrooms?? Appearance is a big part of it as
well as low prices...