I'm not sure where it is located on the disc, but you could go to My Computer, then right click on the disc and choose open. Look around for the install file. There might be two. One would be setup and the other install or something along those lines. Try running both and see where that gets you.
If you have no success, then I'm not sure what the problem is exactly. You said that the program begins to launch but doesn't go anywhere. It is possible that an error log is generated.
To open Event Viewer, follow these steps:
1. Click Start, and then click Control Panel. Click Performance and Maintenance, then click Administrative Tools, and then double-click Computer Management. Or, open the MMC containing the Event Viewer snap-in.
2. In the console tree, click Event Viewer.
Once here you should see an applications option. Look through the list of application errors to see if there is anything to do with any of the files from the executable files on the disc. Copy and paste the errors here.