Hello,

I'm studying master of business at Queensland university of technology(QUT). I'm now doing the research to find out how the company acheive brand integrity? Moreover, I want to know how the company can close a gap between strategy employee and customer to improve the business result?

Thank you
chitarpha

crigby

Hi,
Despite your descriptions wording, I believe you are referring to "brand recognition" and "customer relationship management."
The first has documentation for years with IBM being an early innovator before I was born.
The latter is abbreviated as CRM and is a somewhat "hot" topic with magazines here in the US devoted to the subject. One would be:
destinationCRM.com - The leading resource for Customer Relationship Management - from the editors of CRM magazine
and my magazine site is:
Computer Publications Worldwide
Peace,
Clarke