Banner advertisement is an effective tool for Branding

nachiket · #1 Sep 26, 2005, 02:02 AM

Hi,

Internet advertising is becoming an integral part of the media mix. Its true that earlier few campaigns faced lots of problems and marketers started to question the reliability of the media...but the problem was not with the media but the improper campaign planning.

But ad servers and ad networks have changed the whole advertising concept on internet. And its all the game of targeting. If you can target your advertisement perfectly, it can do wonders for the brand. Take the example of BMW or spiderman-2 their campaigns on MSN and Bloggers.com produced extremely good results and established the brand very well in market (and offcourse cost effectively)

Lets talk about the campain planning and its asects in further details.....Ur feedback?

Thanks..



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