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Quote:
Originally Posted by vingogly
I second what merletweb says ... developing an online ecommerce shop is nontrivial ... and would add that a site that does not rank high in search engines is basically a fancy brochure. Not a bad thing if you're using it for local business, but if you want someone googling lingerie to find you, you need someone who knows SEO and internet marketing to help you. Building your own site with a template won't do this.
If you decide to do this on your own, be prepared to invest a considerable amount of your own time learning how to build a website, even if it's from a template. DreamWeaver is nontrivial to learn, and costs several hundred dollars (USD).
I suggest posting your project on either rentacoder.com or guru.com. There are many offshore developers there who will do your project for you very reasonably. A top-rated RentACoder company developed three very complex websites for me for about 3000USD each, and I suspect your site would cost at most a few hundred USDs to implement (probably not that much more than purchasing DreamWeaver). Look for someone who has done at least 10 projects and has a high ranking.
It will not be easy to rank naturally for this site among millions of other website like this, unless you play on some niche keywords and create great pages around those.
For example: animal print lingerie, Gothic lingerie, wedding night lingerie, great games for sex - playing on key phrases that have a bit more depth may help you rank a bit faster and will normally ensure lower cpc cost.
You may want a SEO expert to work with the company who builds your site to help ensure better rank. It will take some time to rank organically for this type of site, and you wont be on the first page of the SE's the very next day after the site launches, but you can get there - in the meantime ... I would suggest doing SEM to drive targeted traffic. I would start with Google AdWords as it is easy to set up Google ads once you have your site ready to go. Once you have done a little with Google AdWords you will find it much easier to set up ads on Yahoo/Overture, Microsoft Ad Center and others. Doing SEM work will help you also gain insight to what might work well to better optimize pages.
PR, and social networking can help you as well.
It will be very important to also have reporting set up. Google Analytics is great for a start and it is free. It is also easy to set up and you will want to be sure to include conversion code set up so you can see what is driving traffic and where they are converting, (signing up for your newsletters, contacting you, purchasing)
Referral business even in the online world is a great boost and can help you grow. Take advantage of incentives where possible.
Be sure you have a newsletter sign up on your site and utilize it! - it will help you maintain customer loyalty and increase sales volumes. Building your own database of leads through your newsletter is a great way to grow your business in the long term.
The best advice is to remember just because your store is online does not make you less able to interact with customers. Treat all your visitors to your site as you would treat them if they where coming into your store and you where meeting them in person. If they feel like you care about them through giving them relevant info to their search query and helping them easily navigate through the site to find what they want, offering specials and incentives, they will want to come back, but better yet they will tell others and word of mouth can be great (someone enjoys your site and they email it to their friends! - That speaks volumes!)
I am happy to help with any of your online SEO and SEM questions - please feel free to email or IM me.
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